Recommendation #1: Demonstrate your familiarity with the sectors you wish to engage by avoiding broad generalizations and acknowledging subgroups.

These ten recommendations in total, which are listed below, make up a winning framing strategy.Ĭlick on a particular recommendation to see how it looks in practice and learn more. Ten Framing Recommendations, Put into Practiceīeyond the three frame elements above, our research identified seven other techniques for moving productive conversations about public health forward-and avoiding the entanglements that can hold them back. We then developed and empirically tested framing strategies that public health professionals can use to most effectively close those gaps. Our research identifies the most significant gaps in understanding between public health experts and professionals in other sectors-specifically, housing, education, health systems, and business. That’s why FrameWorks, in partnership with the de Beaumont Foundation and the Aspen Institute’s Health, Medicine and Society program, conducted extensive communications research for the PHRASES initiative (Public Health Reaching Across Sectors).

All of this means cross-sector collaboration-which should be a no-brainer-can sometimes be a tough sell. As a result, professionals in other sectors are frequently unaware of how public health’s objectives and priorities are aligned with their own. They often have limited understandings of the public health field, or even health itself as a community issue. This can be a challenging task, even in the best of times, given that other sector professionals come to the table with their own missions, priorities, and areas of expertise. Public health’s mission-to ensure the conditions in which everyone can be healthy-depends on being able to forge close partnerships with professionals in other sectors, which in turn, depends on being able to communicate effectively with them.

As we step into the fray to talk about the field of public health and how it works, it’s important that we get this right. These are old refrains for public health advocates, but the world is listening more attentively than ever before. Introduction In this time of COVID-19, a few basic truths have become plain to see: Our lives are interconnected, our collective physical and mental health is at the heart of a thriving society, and our responsibility to support and maintain the wellbeing of our entire community is shared.

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